TAG Heuer

At the young age of 20, Edouard Heuer founded Heuer Watchmaking Inc. in Switzerland in 1860. Family leadership and technical innovation were at the centre of the business. The watches are precise and distinctly avant-garde pieces. That's why the name TAG stands for "Techniques d'Avant Garde". Watches of this brand can be found on the wrists of Brad Pitt, Leonardo DiCaprio, Cameron Diaz, Lewis Hamilton and many others.